Privacy Policy

Effective Date: April 12, 2025

This Privacy Policy describes how Lazer Focused, LLC, Olive and the Whale (“OATW”), Pink Beluga Sites, and Lazer Focused (collectively, “we,” “our,” or “us”) collect, use, and protect your personal information when you use our websites and services, including but not limited to:

https://oliveandthewhale.com

https://pinkbelugasites.com

https://lazerfocused.com

By accessing or using our websites, platforms, or services, you agree to the terms of this Privacy Policy.

1. Who We Are

This Privacy Policy applies to all operations of Lazer Focused, LLC, which owns and operates:

Olive and the Whale (OATW)

Pink Beluga Sites

Lazer Focused

Contact Information:

Email: [email protected]

Websites Covered: oliveandthewhale.com, pinkbelugasites.com, lazerfocused.com

2. Information We Collect

We collect personal information you voluntarily provide when you:

Register or log into any of our platforms

Purchase a service or subscription

Fill out a form or opt into email/SMS communications

Use our tools, templates, or hosted websites

Types of data we collect may include:

Contact Info: Name, email address, phone number

Payment Details: Processed securely through third-party vendors such as Stripe

Account Credentials: Usernames, passwords, preferences

Business & Marketing Data: Forms, surveys, workflows, integrations, campaign activity

Usage Data: IP address, browser type, device type, pages visited, timestamps, and interactions

Messaging Data: SMS/email opt-in activity, replies (STOP/HELP), delivery logs, and subscription status

3. How We Use Your Information

We use your information to:

Provide, operate, and improve OATW, Pink Beluga Sites, and Lazer Focused services

Send recurring promotional and transactional SMS and email communications when you opt in

Deliver subscription updates, onboarding communications, and service reminders

Respond to customer support inquiries

Personalize your experience and suggest relevant features

Analyze performance and troubleshoot technical issues

Comply with legal and regulatory obligations

We do NOT sell your data or share it with third parties for independent marketing purposes.

4. SMS Messaging & Consent (A2P Compliance)

When you provide your mobile phone number and opt in, you consent to receive recurring promotional and transactional text messages from Olive and the Whale, Pink Beluga Sites, and/or Lazer Focused.

Message & data rates may apply.

Message frequency varies depending on services and activity.

Consent is not a condition of purchase.

How to Opt Out:

Reply STOP to any text message to unsubscribe.

You will receive one final confirmation message confirming your opt-out status.

Once unsubscribed, you will no longer receive SMS messages unless you opt in again.

Help or Support:

Reply HELP to any message or email us at [email protected]

.

How Consent is Collected:

Through a required checkbox on our web forms with direct links to our Terms & Conditions and this Privacy Policy.

By texting a designated keyword (e.g., START) to our dedicated long code or short code.

We only store and use phone numbers and message data for the purposes of providing the services you’ve opted into.

5. Cookies & Analytics

We use cookies and analytics tools (like Google Analytics) to:

Monitor site performance

Understand visitor behavior

Enhance the user experience

You can control or disable cookies through your browser settings. Cookies do not collect personal information unless you voluntarily submit it through forms or logins.

6. Data Security

We take reasonable steps to protect your personal information, including encryption, secure servers, and limited access controls.

While no system is completely secure, we regularly review our practices to maintain high security standards.

Our backend platform is powered by GoHighLevel (GHL), which provides secure CRM and messaging services.

7. Third-Party Services

We work with trusted third-party services to deliver our platform, including:

Stripe – Payment processing

GoHighLevel (GHL) – CRM, messaging, and automation infrastructure

Flodesk, ManyChat – Email and SMS marketing integrations

Other vendors as needed to deliver core services

These third parties may have access to limited data but are required to protect it and only use it for purposes we authorize.

8. Access, Updates, and Deletion of Data

You have the right to:

Request access to the personal data we hold about you

Correct or update inaccurate information

Request deletion of your account or messaging data

To exercise these rights, email [email protected]

.

9. Data Retention

We retain data only as long as necessary to:

Provide the services you’ve requested

Meet legal, tax, or regulatory obligations

Resolve disputes and enforce agreements

When data is no longer required, we securely delete or anonymize it.

10. Age Restrictions

Our services are intended for users 18 years of age or older.

We do not knowingly collect personal information from minors. If we discover data from someone under 18, it will be deleted immediately.

11. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or services.

When updates occur, we will:

Revise the “Effective Date” at the top of this page, and

Notify users by email or platform notice when significant changes are made.

Continued use of our services after updates constitutes acceptance of the revised policy.

12. Contact Us

For questions or concerns about this Privacy Policy or our practices, contact us:

Email: [email protected]