he Duct Tape Theory blog post by Jess Lazer - Olive and The Whale

The Duct Tape Theory: Why Your Business Is Held Together With the Wrong Things

February 28, 2026
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Jess Lazer is a systems strategist, entrepreneur, and founder of Olive and The Whale. With 20+ years of experience and 1,000+ business owners served, she helps entrepreneurs replace their duct-taped tech stacks with one connected platform — so they can get back to their calling.

Jess Lazer

Jess Lazer is a systems strategist, entrepreneur, and founder of Olive and The Whale. With 20+ years of experience and 1,000+ business owners served, she helps entrepreneurs replace their duct-taped tech stacks with one connected platform — so they can get back to their calling.

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